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2009

One lunch a month

Do you follow news.gnome.org, or subscribe to it in your feedreader? news.gnome.org is similar to Planet GNOME, but is for project’s news feeds, where Planet GNOME is for personal feeds.

Stormy posts to the Foundation blog that updates to news.gnome.org, and she just recently started cross-posting her weekly updates to Planet GNOME as well.

Late yesterday, Stormy posted an update on the Friends of GNOME program. We are very close to our $20,000 goal! Thank you to everyone who has donated in 2009!

If you look at our three month trend:

  • April: 110 donors, $3,316 donations for an average of $30
  • May: 258 donors, $7,341 donations for an average of $28
  • June: 116 donors, $1,585 donations for an average of $14

In May and June, 100 of those donors were Friends of GNOME donors donating $10 month. This highlights why monthly donors are so important – one time donors come and go, and with the call for help that was put out, you can see the effect. But when that ends, it’s the monthly donors that help with consistent donations that give GNOME the ability to forecast incoming revenue that can be used to help the organization.

Stormy’s post contains more information on donations as well as some graphs showing monthly and yearly trends.

Can you help GNOME with $10 a month? For the cost of going out to lunch once a month, you can help one of your favorite free software projects (and get a cool t-shirt and stickers!) Join Friends of GNOME today!

Marketing the Marketing Team

I’m a bit behind in my blogging. After getting home from GCDS, and spending the weekend with the family, and then catching up on work after a week of vacation, I’m way overdue to blog.

The GNOME Marketing BoF was the last session on Thursday at GCDS, and the last I attended before heading home Friday. Even with the room hot and sticky, everyone was engaged, and had lots of great ideas and feedback to share. I’d like to give a great big thank you to those that were in attendance, especially as the annual football match and local tour were going on at the same time.

We’ve got a lot going on – some of the things we discussed that we need to add or update in our release calendar include:

  • GNOME 3.0 Marketing Campaign – Feedback was great, lots of stuff to do! From the campaign itself to writing and presenting at conferences to creating a video campaign, there is a lot of cool stuff we can do to educate GNOME users about the changes GNOME 3.0 will introduce.
  • Case studies. Putting together case studies on the success GNOME and its downstream partners have can be a powerful tool. And a big thank you to Novell offering, and immediately following through, on a great success story.
  • Social Media. Starting with Thomas’ PR talk on Wednesday, and continuing on Thursday, a lot of great ideas were shared that show there is a lot of low hanging fruit we can do in the social marketing space.
  • GNOME Press Team. More to come on this soon! The short story is we have an opportunity to build a team that tracks worldwide events and talk about them to the press. This includes conferences, talks, events and more, and helping put the press releases together and be available as a contact to journalists to answer questions.
  • GNOME website. I’m going to send out an update soon on the content the marketing team is responsible for in writing and editing for the new gnome.org.
  • Friends of GNOME. We’ve had some great success so far this year in raising money to help GNOME. And there is more coming! We need to continue to build on this success through fundraising activity, and we have some cool things planned.

If you’re interested in helping out and spreading the word about GNOME, now is a great time to join the Marketing team!

GNOME Journal Issue 16

One of the highlights for me at GUADEC was the compliments I received on GNOME Journal. After over a year of inactivity, we have successfully revived GNOME Journal, with two releases within 60 days of each, and I have to admit, I enjoyed the recognition it gave me.

With that said, we are working on the next issue of GNOME Journal, which will be a special edition devoted to this past GCDS / GUADEC. We’re looking for writers! Did you see something cool last week you wanted to share with the community? Was there a talk or an application that inspired you, that you would like more people to learn about? Was it your first GUADEC and you’d be interesting in sharing your impressions, what you liked, and what you saw? (I really wanted to do an article like this, but I need to be honest myself and the fact I already have 2 articles planned for this issue and other time commitments).

If you’re interested in helping, either writing or editing, please drop me an email (pcutler at gnome dot org) or join the GNOME Journal mailing list. A big thank you to those who volunteered to help out with GNOME Journal, both writing and editing, at GUADEC and for all the kind comments.

Gran Canaria Part II

I continue to have a great time here at the Gran Canaria Desktop Summit. I keep putting off blogging as I’m just overwhelmed with everything going through my head, and trying to make a succinct blog post has been a challenge.

One of the best parts, especially as it’s my first GUADEC, is how welcoming everyone is. I think I’ve had lunch or dinner with a different group of people every meal. (The meals here are pretty good, but the conversations are even better).

I had the opportunity Monday to give an update on Documentation in the GNOME 3.0 Status session. It’s a bit intimidating standing in a spotlight (literally) and talking for 3-5 minutes about everything we’re doing. (Yes, Shaun, I made sure to make a point you released Mallard after 4 long years, though I forgot to give Bastien credit for helping fix my laptop so I have Mallard working on it). I was very nervous – I really need to practice my public speaking skills, especially as I want to do more talks for Marketing later in the year on the upcoming GNOME 3.0 release.

I also met Thomas, who does a lot of work on GNOME PR here in Europe and Germany, including working in the Press Room here at Gran Canaria for the Desktop Summit, and he had some great ideas of how we can improve our marketing communications, and some fair challenges about how it’s been done in the past. I look forward to working on bringing some of those ideas to life.

Speaking of Marketing, yesterday I had the chance to talk about the work the Marketing team is doing before the Advisory Board. I thought it went pretty well, and it wouldn’t have happened without Claus’ work on the marketing campaign on the Marketing wiki. I had a great conversation with Andreas last night as well, and I’m glad we have the Art team’s support with some of the ideas we have. I’m happy that a few people have come up to me and volunteered to help out more with Marketing stuff. Definitely need to get that task list and release calendar ready! And please come to the Marketing BoF at 3:00 tomorrow to learn more, though I’m guessing a lot of people will be doing the local tour.

The only downside to going to the Advisory Board meeting was missing a couple of the sessions I really wanted to see late yesterday afternoon. I need to go track Aaron down and learn more about what’s new in Banshee!

I’ve also recruited a few more writers for GNOME Journal – don’t forget, if you have a cool app you want to talk about or demo, please come find me. I’d love to turn those into articles for GNOME Journal later in the year.

Gran Canaria Day 1 & 2

My head is still buzzing from all the activity here at Gran Canaria. This is both my first time at GUADEC, and in Europe. That, combined with all the different people I’ve been meeting and conversations I’ve been having, has my head spinning in a good way.

I’ve really gotten a kick out of meeting people, and the reactions I get:

  • I’m the GNOME Journal guy. Please come see me, I need writers! And Jorge and I have something special planned for Wednesday, so make sure you find one of us.
  • I’m the GNOME Docs guy. “You sure blog a lot!” Well sure, I write stuff.
  • I’m the GNOME marketing guy. This one might make me the happiest, as I’ve blogged the least about it. We have some pretty cool stuff lined up for the Marketing team, and I’ll make sure I blog about it soon.

The talks have been great so far. I enjoyed r0ml’s keynote yesterday the most. I wish I could verbalize all the thoughts in my head around his talk, but it was a great way to think about code. RMS’ talk, well, not so much, as others have blogged.

Today’s sessions were great – a good one on Community from Alexandra of Nokia, and Owen’s talk on GNOME Shell was awesome.

Thank you to everyone in the community for making me feel welcome, I’m having a great time here!

I should be packing

Tomorrow night at this time, thanks to the generosity of the GNOME Foundation which is sponsoring my travel, I will be on a flight (hopefully asleep) crossing the Atlantic. I’m heading to Europe for the first time to attend the Gran Canaria Desktop Summit. (My wife is fairly annoyed my first trip to Europe does not include her, but that’s another story).

A few of us from the GNOME Journal team will be there – if you have an idea for an article, interview, or a cool app to show off, please look me up. I’m very excited to meet face to face, and very thankful for the opportunity.

And now I need to go finish packing for my flight tomorrow afternoon.

Sponsored by the GNOME Foundation

GNOME Journal Issue 15 Released!

The GNOME Journal team is excited to announce the second release of 2009 of the GNOME Journal, Issue 15. Featuring six new articles, including three from first time GNOME Journal contributors, in this edition you will find:

Thank you to all of our authors for their articles in this issue, and to Stef and Lucas for their help editing.

Join the GNOME Marketing Team!

The American Marketing Association defines marketing as:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

I don’t think there is a question that GNOME has value for customers, clients, partners and society at large.

It’s our job to shout about that value from the rooftops, far and wide.

Right now though, we need to focus on the first part of that sentence:

Marketing is the activity, set of institutions, and processes…

Now is a great time to join the GNOME Marketing team. We’re getting organized, including organizing sub-teams, revamping our team member page (add your name!), updating the tasks we want to accomplish (don’t click that yet, we are still migrating our content!), and beginning to define the messages we want to communicate, and how we will communicate them.

I strongly believe that GNOME 3.0 offers us a unique opportunity for marketing GNOME, first to our current users about the changes coming, and to even more audiences about the benefits of GNOME, including developers, GNOME Mobile, and non-GNOME users.

We need volunteers who are passionate about communicating the benefits of GNOME. We need writers, editors, art designers, researchers, speakers, event organizers, project managers and more.

We need you. Join the mailing list or sign up on our wiki. Let’s tell the world about GNOME.

Docs Team Meetings

The Docs team is having two meetings in the next week – a community Q&A session tomorrow, and a project meeting this Sunday. More details on our shiny new blog at http://blogs.gnome.org/docs/2009/06/24/upcoming-documentation-june-meetings/ (Thanks Olav for adding us to news.gnome.org!)

Speaking of our shiny new blog, does anyone know how to add additional authors to a blog on blogs.gnome.org? I haven’t been able to figure it out and I’d like to add Shaun. Is it a setting that’s right under my nose and I just don’t see it? Thanks!

GNOME Docs Hackfest Part II

Day three of the Writing Open Source conference was our hackfest. I previously showed off Milo’s work in Part I, but it’s probably best to start at the beginning.

We started day three by applying some of what we had learned over the first two days. When writing, especially documentation, it is best to plan your work. This includes knowing your audience, their personas, and understanding their needs.

Lynda Chiotti, with help from Janet Swisher, led us through a brainstorming exercise. Using a mind mapping tool, we brainstormed what users want to do (and might need help with) when using their computer.

This was important for a few different reasons. For GNOME 3.0, we want to re-write the GNOME User Guide as topic based help using Mallard. Re-creating might be a better word, as we are going to switch licenses from the GFDL to CC-SA 3.0, and it’s probably easier to re-write it from scratch than to contact all the previous authors over the years to get permission. More importantly, we need to think like our users. How many times do we, as GNOME power users and developers, talk to ourselves, and not think like the average computer user? If this user needs help, does our documentation help them? Do they get frustrated and stop using GNOME or GNOME applications? We have a unique opportunity to use both our tools and the launch of GNOME 3.0 to radically improve our documentation and help our users.

After that, Phil, Milo, Shaun and I spent some time talking about how we could improve the GNOME Documentation Project. There were no sacred cows, and we’ve launched an effort to overhaul the docs team, including:

  • Adding simple tasks that new contributors can do and then build on (thanks Emma!)
  • Focusing the docs team on writers, editors, and translators. Each perform different, but similar roles, including crossover. We need to improve our tools for each team, and communication.
  • Holding more regular meetings, including a monthly project meeting, and weekly community sessions to encourage participation
  • Developing a roadmap of tasks we want to accomplish, including both the documentation itself and the tools
  • Understanding Shaun’s role as our fearless documentation project leader, and how we can help him to free him up and not having the team be blocked on any one person.
  • Make a significant effort to coordinate with downstream distributions, including meetings and communication, introducing Mallard, and better comments within documentation.

And that’s just the recap! Our wiki space is going through a revamp as we bring this to life, and there is a lot more to come.

Lastly, while Phil and Milo started hacking on Empathy docs using Mallard, I jumped into Bugzilla. Almost half of our open bugs in gnome-user-docs were touched (36 of 80), and of those 36, 23 were closed. Finally, 16 commits were made to update the current User Guide, including reviewing and patches from contributors. Fun fact (or embarrassing) – the oldest bug fixed was from July, 2006.

Overall, woscon was an amazing experience, and we all learned a lot. A few years from now, we’ll be able to look back and say: “We were there when this began”.

I think I speak for all of the GNOME Docs team members who were there, including Phil, Milo, and Shaun when I say we are sincerely thankful for the GNOME Foundation’s sponsorship of our travel to the Writing Open Source conference. This conference was the brain child of Emma Jane Hogbin, and we are very grateful for all the time and effort she put in to organizing and hosting woscon.