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Marketing Hackfest – Participating and Interacting in Communities

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A handful of us are waiting in the hotel lobby to catch a cab to the train station as the Marketing Hackfest has come to an end. Andreas has inspired me to stop procrastinating and write another blog post (hopefully it’s not the last one about the hackfest!)

Our trip here was sponsored and organized by multiple groups including ASOLIF, Technological Institute of AragĂłn, CESLA, the city of Zaragosa and the regional government AragĂłn.  (See the Hackfest page for more details under organizers).  I would personally like to thank Agustin for taking such good care of us and making sure we got from one place to another.

Our days were very structured – start hacking at 9 until 2:00 when we would break for lunch, then start again at 4:00 (or at least that’s when we were supposed to start – Spain is very relaxed and have long lunches) and then hack some more until 8:30 or so when the facility closed.  Walk back to the hotel and then meet for dinner and walk to a location around 9:30.  Agustin was kind enough to explain some of the cultural significance in why this is and it was a good learning experience.

Being your typical American this took some getting used to!

We spent our time hacking in the “Water Library” or Bibliotecha de Agua (I hope I got that right as I don’t speak Spanish).  The library was converted from a convent (if I remember correctly) and the picture above is the room just outside our conference room.    Walking through the library some rooms had display cases explaining the history of the building and the city.

Each day after lunch Stormy, Vincent and myself would meet with officials from the local or regional government, the university or businesses in Spain who are using free software and are interested in growing their community and giving back.  The city of Zaragoza is marketing itself as an Open Source City and is building infrastructure to retain and attract technology companies and startups as well as helping its citizens through things like free Wifi.  (More on Zaragoza in another post – it deserves it’s own blog post for all the cool things they’re doing).

Some of the business leaders we met with traveled hours by train to meet with us and we were honored to learn about what they’re doing in and with free software and how they want to give back to the community.  We were able to share our knowledge of working within free software communities and I’m excited to see these companies grow and expand.

One local example is eBox.  From their website:

eBox Platform can act as a Gateway, Infrastructure Manager, Unified Threat Manager, Office Server, Unified Communication Server or a combination of them. One single, easy-to-use platform to manage all your network services.

Ignacio, eBox’s CEO, spent a significant amount of time with us joining us for lunch and dinner every single day.  We were also able to get a tour of their offices after the session on Friday.  Heidi, their Chief Marketing Officer also joined us for dinner one night and on Friday.

On Friday, the government hosted a day of talks that included local businesses and other free software speakers, including Rodrigo Moya from GNOME Hispano, and Stormy, Vincent and myself each gave talks.  It was a fantastic opportunity to participate with such a diverse group and being able to represent GNOME.

Thank you to everyone in and around Zaragoza for spending time us and sharing the exciting things you’re doing and the goals you have in building free software and communities.  It was definitely a learning experience and one I’m thankful for.

Sponsored by GNOME

GNOME Marketing Hackfest Day 1

Ten brave souls have gathered in windy Zaragoza, Spain for a GNOME Marketing Hackfest to work on a marketing plan and materials for the upcoming GNOME 3.0 launch.

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Day one is already done and we’re well on our way into day two and we’re getting a lot of stuff done.

Sumana has done a great job at summarizing our first day and she’s jumped in and volunteered to act as our project manager.  She’s making sure we’re staying on topic and focused.  (Thanks Sumana!)

We’re working on a GNOME 3 website where we can host some cool videos showing the features and benefits of GNOME 3 as well as making it easy to represent GNOME at events.  We’re working on presentations and templates you could use to give a talk about GNOME, materials to host a booth at a conference such as SCALE or Ohio Linux Fest and more.

Even Vincent is surprised how much we are getting done:

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We have two more days of work ahead of us and Friday we will be meeting and giving talks with a number of local government and business community members about free software in the community, business and education. (More photos here too, will be updated throughout the week).

Sponsored by GNOME

Upcoming GNOME Marketing Hackfest

Stormy was kind enough to announce our next Marketing hackfest this week while I was out sick. (I’m such a slacker, always have an excuse!)

This hackfest is all about GNOME 3.0 marketing planning, preparation and execution. GNOME 3.0 coming this fall is a huge milestone for GNOME and our role as a marketing team is to have marketing and promotion materials ready to introduce our users to what GNOME 3.0 is and what it means.

The regional governments of Zaragoza and Aragon had previously reached out to GNOME as they are deploying free software within their governments and have kindly offered to help with hosting. Part of our role will also be to discuss GNOME and free software with them.

The hackfest is scheduled May 5th through the 7th and the details are on the hackfest wiki page. You will also find the agenda, hackfest goals and travel information.

If you are interested in coming, please add your name to the wiki page and please review the GNOME Travel policies if you would like to request a travel sponsorship / subsidy.

The first Marketing hackfest late last year was a success and we learned a lot doing it. I’ll be working over the next week or two to make sure all of the previous hackfest work and information is updated and shared. (One thing I learned I could do better!)

GNOME Odds & Ends

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A few different things going on:

  • Tomboy documentation is almost done in Mallard. I’ve really enjoyed using the Mallard syntax – so much less complex than Docbook. Every time I have to look up an element reference, I shake my head and think, “Duh! That makes so much more sense I should have figured that out!“. Nice work Shaun.
  • I triaged some docs bugs in GNOME Bugzilla. Want to get involved with the GNOME Documentation team but don’t know where to start? This wiki page has a list of projects looking for help with their documentation.
  • We had a Marketing team meeting earlier this month and we’re having another next month.
  • We’ll be having Sysadmin Team meeting soon too. (Surprise Sysadmin team members!)
  • We’re having a Snowy meeting tomorrow. I know it’s short notice, but I love the potential of Tomboy Online – if you can’t attend I’ve volunteered to post the log and meeting minutes. We need web designers, web developers, CouchDB folks (whoops!) – you name it there’s probably a role for you. Come get in on a project at the ground level! GNOME needs a web service likes this.
  • Rumor is we’ll have the beginnings of Banshee documentation showing up next week, stay tuned. (Though I have no idea where these rumors start, really!)
  • We’re in the final throes of pushing out a new GNOME Journal. Soon, I promise you, soon!

Debunking GNOME 3.0 Myths

Change is hard. People go through six predictable stages as they adjust to change, which I learned at a former company. From Changecycle.com:

People react, respond and adjust to change in a sequence of six predictable stages. The Change Cycle model identifies the thoughts, feelings and behaviors associated with each stage of change.

  1. Loss
  2. Doubt
  3. Discomfort
  4. Discovery
  5. Understanding
  6. Integration

With GNOME 3.0 coming out later this year, there is certain to be fear, uncertainty and doubt associated with the changes in GNOME’s user interface and applications.

Diego had an awesome idea that we should start a PR campaign and / or meme to start debunking this myths. It’s best to get out ahead of these things, and with that I give you: Debunking GNOME 3.0 Myths.

Please consider this page just a stub at the moment, but if you have heard of any misconceptions around GNOME 3.0 or you’re a developer on a project and have an idea or myth to debunk, please add it! It will take all of us through the year to keep this page up to date and help our users and journalists informed of what the changes in the GNOME experience entail.

Thanks in advance!

Marketing Hackfest (Part 1)

I’m overdue in recapping some of my thoughts of the Marketing Hackfest. Overall, the hackfest was a success and now we begin the hard work in recapping everything we talked about, making it actionable and doing the work!

One of the best things about the hackfest, in my opinion, was the cross-section of people who attended. Each individual had different strengths and views of GNOME and it served to remind me of the different groups who use GNOME and how they use it.

I spent a lot of time at the whiteboard helping facilitate and I’m still sorting through all the notes we discussed. Somewhere Shaun has some video as well.

A lot of our discussion was centered on GNOME 3.0 and how we can communicate to our users and our downstream partners of the features and benefits of GNOME 3.0. If you think back to the email Vincent Untz sent this past April on behalf of the Release Team, GNOME 3.0 has three goals:

  • Revamp our User Experience
  • Streamlining of the Platform
  • Promotion of GNOME

That third goal is why we got together and the bulk of what we discussed. We touched on what GNOME 3.0 is; GNOME’s overall branding; marketing GNOME to users and how to improve our partnerships with downstream distributions such as Fedora, OpenSolaris, openSUSE and Ubuntu.

But it wasn’t all just discussion ’round the campfire! We did a lot of work on creating materials for volunteers who host a GNOME booth at a conference. We wrote the copy for a new brochure explaining what GNOME is; created a Frequently Asked Questions for those hosting a booth with answers to questions they should expect from conference attendees; and wrote core messages and speaking points when talking to attendees.

We also discussed in detail the Friends of GNOME program and did some work on an upcoming fundraising drive.

And lastly we’ve started to work on presentation materials for volunteers who may want to give a presentation on GNOME. We still have a ways to go to finish this work, but using the awesome template Vinicius created, we envision having a number of presentations available that can be used as building blocks for someone who wants to give a presentation on GNOME. Some of these include:

  • GNOME History (5 minutes)
  • GNOME 3.0 (5 minutes)
  • Getting started using GNOME (5 minutes)
  • Getting started developing GNOME (5 minutes)
  • GNOME 3.0 (45 minutes)

And lots of others – the above are just examples of templates with content someone could take and mix and match together to put together the bulk of a presentation they might want to give.

Lastly, we also spent some time talking about the GNOME Marketing community and how we can work together, communicate effectively, mentor new members and tackle some of our action items. We’ll start by having IRC Meetings where we can recap some of the discussion topics from the hackfest, discuss ideas from the community on improving how we market GNOME and hopefully have some of the community members volunteer to tackle some of the action items and next steps in creating marketing materials for GNOME. Look for the announcement in the next couple of days to help pick a time for that meeting, and similar to the Bug Squad, we’ll use Doodle.com to try and find a time that works for as many people as possible.

More to come!

GNOME 3.0 talk this weekend!

My scheduled talk at the Penguins Unbound LUG in St. Paul, MN has been moved up one week to this Saturday, November 14th at 10:00 a.m. (Minnebar, the Minnesota Barcamp was recently announced for November 21st conflicting with the meeting).

I will be presenting “An Introduction to GNOME 3.0” talking about GNOME, its history, and where GNOME is going with the upcoming GNOME 3.0 release next year. If you’re in the Minneapolis / St. Paul area come join in the fun.

I look forward to seeing you there!

GNOME Marketing Hackfest & Chicago GNOME Meetup

We are just days away from the Marketing Hackfest in Chicago, IL. Thanks to Novell and Google’s sponsorship, nine of us are converging in Google’s Chicago office for two days.

While we’re there, we’d like to invite any Chicago GNOME users and developers to join us for a drink or bite to eat Tuesday night at 6:30 p.m. at the Rock Bottom Brewery at One West Grand Ave.

I look forward to seeing you there!

Sponsored by GNOME

GNOME Marketing Hackfest

Three weeks from today members of the GNOME Marketing team will converge on Chicago for two days of work, brainstorming and fun.

With thanks to Google for hosting us and Novell for sponsoring us, we’ll set aside two days to work on:

  • GNOME Presentation materials. We want to make it easy for for volunteers to represent GNOME at conferences, including presentations, booth materials such as banners and brochures for the GNOME Event Box and more.
  • Writing and reviewing content for the new www.gnome.org
  • GNOME 3.0 planning
  • …and more!

We have information up regarding the hackfest on the GNOME Wiki, including our hackfest goals, location information, attendees and more. (This page is a first draft, more details soon and thanks to everyone who has contributed to the page).

Want to come? Now is the time to sign up! The GNOME Travel Committee has been approving applications the last couple of days, and we have room for more. Plan on coming, but haven’t added your name to the wiki page? Please do!

We’ll also be having a GNOME Meetup Tuesday night, so if you’re in the Chicago area check back soon for location details. Chicago has a thriving FOSS community and I’m looking forward to visiting Chicago again.

See you there!